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Lecture on “Social Media, Social Welfare, and Society”
release time:2016-12-21

Lecture on “Social Media, Social Welfare, and Society”

Date: December, 21st, 2016

Venue: Room 2026, North Main Building

Language: Chinese

Participants: Staff and students from SSDPP

Speaker introduction: Jonathan Zaleski, Expert in public relations, marketing and social media strategies. He is an MBA of Northwestern University (US), with more than 20 years of research experience in these areas.

Introduction: 2017 is the twentieth year of the development of social media, in the short span of 20 years, social media has completely reshaped the digital landscape of society and become a part of the daily life of billions of people. Its evolution has gone through an evolution from the simple way of connecting friends at the very beginning to a complex system involving every corner of the world. This lecture introduces the impact of social media on the individual, organizational and governmental levels as well as its positive or negative effects.

The specific role of social media is first reflected in charitable donations, such as the charity campaign launched in 2014, ice bucket challenge". Besides, the popularity of social software is also effective to ensure the safety of people's daily lives, such as Facebook's safety check system and Google's trusted contacts system. However, on the other hand, due to the continuous development of social networks and the expansion of users' social network, the information that people receives every day is constantly increasing while the authenticity of the information is to be standardized. Social media will also affect people's relationship, such as political tendencies may the termination of the relationship between online friends.

 

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